leadership member


Mei Ling Rider

Strategic Advisor

Currently CMO for a leading Swiss based bike company Mei-Ling brings to the Board extensive commercial and marketing experience at an executive level. Previously holding the role of Global Head of Media and Audience Marketing at Red Bull, based at the brand’s global headquarters in Austria, Mei-Ling brings over 25 years’ experience in marketing and media. Prior to Red Bull, Mei-Ling held senior roles at entertainment brands such as Sony Music Entertainment, and with major media publishers including DMG, The Telegraph Group and VICE Media. A commercial marketing professional, Mei-ling has successfully led both the digital transformation and strategic development of media and consumer goods brands across multiple platforms and delivered the rapid scaling of several start-ups, such as G2 Esports, within the media space.